Performance & Growth Marketer

Performance & Growth Marketer

Azuma | Full-time | On-site | Bali, Indonesia

About Azuma

Azuma is a fast-growing company operating two brands in Bali: Azuma Developments (luxury real estate projects) and Azuma Collections (hospitality and villa management). We are expanding rapidly, growing our portfolio, building our team, and scaling our marketing efforts to match.

This is an exciting opportunity to join a company in growth mode and play a key role in building the systems and campaigns that drive our future success.

The Role

We are looking for a Performance & Growth Marketer who combines strong technical marketing skills with a commercial mindset and a results-driven approach.

You will be responsible for generating qualified leads, increasing direct bookings, and supporting revenue growth across both Azuma brands. Much of the infrastructure is still being built, including tracking, reporting, CRM automation, and campaign frameworks. You will help create these foundations and continuously improve them as the business grows.

You will report to the Head of Marketing and work closely with sales, reservations, and leadership teams.

What You Will Own

Paid Media

• Set up, manage and optimize campaigns across Meta Ads and Google Ads
• Manage advertising budgets and recommend spend allocation
• Build lead generation and direct booking campaigns
• Develop retargeting strategies and audience segmentation
• Run structured testing on creatives, audiences and messaging
• Focus on lead quality, conversion rates and return on investment

Analytics & Reporting

• Set up and maintain GA4 tracking and conversion goals
• Build and maintain dashboards in Looker Studio
• Implement UTM and attribution frameworks
• Monitor campaign performance and provide actionable insights
• Deliver weekly and monthly performance reports

CRM & Marketing Automation

·      Manage and maintain GoHighLevel, ensuring leads are correctly tracked, segmented and followed up

• Build lead nurturing and follow-up automations
• Support email marketing campaigns and customer journeys
• Work closely with sales and reservations to ensure effective lead management

Website & Conversion Optimization

• Make basic website updates in WordPress
• Create and optimize landing pages
• Improve website conversion rates and user journeys
• Support SEO and content optimization initiatives

What We Are Looking For

Must Have

• 3+ years of hands-on experience in performance marketing or growth marketing
• Strong knowledge of Meta Ads and Google Ads
• Experience with GA4, Looker Studio and attribution tracking
• Experience with CRM systems and marketing automation
• Basic WordPress knowledge
• Strong analytical and problem-solving skills
• Fluent in English

Nice to Have

• Experience in hospitality, villa rentals, travel, real estate or luxury brands
• Experience with SEO and conversion rate optimization
• Familiarity with GoHighLevel
• Experience working with international audiences
• Experience using AI tools to improve marketing performance and workflows

Who You Are

• You take ownership and accountability for results
• You are comfortable building systems and processes from scratch
• You think commercially and understand how marketing drives revenue
• You are proactive, organized and data-driven
• You enjoy working in a fast-growing environment

What We Offer

• Full-time employment based in Bali
• Competitive salary based on experience
• Significant ownership and autonomy within your role
• Direct impact on business growth and performance
• Close collaboration with leadership
• The opportunity to help build two ambitious brands in one of Southeast Asia's most exciting markets

How to Apply

Send your CV to [email protected], a short cover note and 2 or 3 examples of campaigns you have owned, including the results and what you learned from them. We review applications on a rolling basis.