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Detail Lowongan
- Fungsi
- Pemasaran Digital
- Gaji
- Gaji Dirahasiakan
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Deskripsi Pekerjaan
Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.
In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.
Job Description
Mekari is building its enterprise marketing function from the ground up. We are looking for an Enterprise Marketing Associate to be the hands-on executor across demand generation, account-based marketing (ABM) activations, pipeline acceleration, marketing operations and automation, high-converting assets, and partner and awareness programs — targeting enterprise organizations across Indonesia.
Reporting to the Head of Enterprise Marketing (who owns enterprise strategy and pipeline targets), this role works alongside the SDR team (which owns the target-account list and lead qualification), the dedicated events team (which owns event delivery), and the partnership, performance-marketing, SEO/organic, and social teams. Because the enterprise motion is greenfield, this suits someone early in their B2B marketing career who is highly organized, execution-strong, data- and automation-savvy, comfortable with ambiguity, and motivated to build repeatable processes from scratch.
The enterprise motion targets operations-led buying at mid-to-large, multi-site organizations. This role must quickly learn how operations, IT, and finance leaders evaluate and buy enterprise software in complex, multi-stakeholder environments.
Don't forget to check our Recruitment FAQ at bit.ly/FAQMekariHiringENG or bit.ly/FAQMekariHiringINA to find the answers to commonly asked questions regarding our recruitment process.
We wish you the best. Hope to see you around soon!
In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.
Job Description
Mekari is building its enterprise marketing function from the ground up. We are looking for an Enterprise Marketing Associate to be the hands-on executor across demand generation, account-based marketing (ABM) activations, pipeline acceleration, marketing operations and automation, high-converting assets, and partner and awareness programs — targeting enterprise organizations across Indonesia.
Reporting to the Head of Enterprise Marketing (who owns enterprise strategy and pipeline targets), this role works alongside the SDR team (which owns the target-account list and lead qualification), the dedicated events team (which owns event delivery), and the partnership, performance-marketing, SEO/organic, and social teams. Because the enterprise motion is greenfield, this suits someone early in their B2B marketing career who is highly organized, execution-strong, data- and automation-savvy, comfortable with ambiguity, and motivated to build repeatable processes from scratch.
- Enterprise Demand Generation (Organic & Paid)
- Execute organic demand-generation across the website, ecosystem, and blog/non-blog content to grow qualified leads from priority enterprise segments.
- Support paid campaigns across LinkedIn, Meta, and SEM in coordination with performance marketing, and help monitor pacing and monthly budget utilization.
- Build and quality-check campaign assets, landing pages, and forms; coordinate with Central and Tribe teams to avoid overlap.
- ABM Activations (aligned to the SDR-targeted greenfield list)
- Execute ABM activations against the SDR-maintained greenfield / named-account list — targeted webinars, private roundtables, and 1:1 matchmaking at events (the account list and qualification are owned by SDR; event delivery is owned by the events team).
- Assemble personalized 1:1 and 1:few campaign assets for priority accounts.
- Track marketing engagement on target accounts and feed engagement signals back to the SDR and sales teams.
- Pipeline Acceleration Support
- Support conversion of existing MQLs into SQLs within target velocity, coordinating ABM touches and content.
- Help re-engage stalled or aged pipeline through targeted campaigns and offline ABM touchpoints.
- Contribute to marketing-influenced opportunities and won deals.
- Marketing Operations, CRM & Automation
- Help build and maintain a live pipeline dashboard in Zoho CRM / Analytics as the single source of truth, replacing scattered spreadsheets.
- Support syncing and reconciliation of leads between the SDR database and the marketing CRM/analytics stack, and run regular data-hygiene checks with Sales, SDR, and Marketing.
- Support build-out of marketing and SDR automations — lead distribution from ecosystem sources, chatbot / WhatsApp routing, enrichment (page-ID translation for personalized follow-up), and LinkedIn-signal reporting to expand the SDR touch pool.
- Contribute to the pipeline-acceleration playbook — stage definitions, SLAs, and hand-off triggers.
- High-Converting Marketing Assets
- Support clear positioning and a complete website environment to capture and convert high-quality leads, with a focus on lifting traffic-to-lead conversion.
- Help build and apply a brand messaging guideline, including AI-assisted copy workflows (e.g. Claude skills / NotebookLM).
- Support the consultation-booking flow (SDR meeting ahead of the sales meeting) and scheduling automation on the marketing website.
- Partner Co-Marketing Support
- Coordinate system-integrator (SI) co-marketing programs and partner activations to source enterprise leads (shared with the Partnership team).
- Support partner social activations (LinkedIn / Instagram) and getting Mekari's enterprise solutions featured on SI partner websites.
- Awareness & Social (ICP-focused)
- Support ICP-focused awareness on LinkedIn and social — growing ICP followers and producing high-reach content — in coordination with the social media team.
- Reporting & Sales Alignment
- Compile timely campaign, pipeline, and partner performance reporting for the Head of Enterprise Marketing.
- Participate in Sales / SDR / Marketing alignment rhythms and keep CRM records accurate and current.
The enterprise motion targets operations-led buying at mid-to-large, multi-site organizations. This role must quickly learn how operations, IT, and finance leaders evaluate and buy enterprise software in complex, multi-stakeholder environments.
- Priority industries: Manufacturing, Construction & Engineering, Natural Resources & Energy, Logistics & Distribution, and Financial Services.
- Typical personas: Operations, IT, Innovation / Digital Transformation, Finance, Procurement, and Compliance managers at multi-site organizations.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1-3 years of B2B marketing experience (SaaS/technology preferred) across demand generation, campaign execution, events support, or marketing operations. Strong internship experience will be considered for exceptional fresh graduates.
- Comfortable with CRM and analytics tools (Zoho CRM / Analytics), LinkedIn, and paid platforms (Meta / Google) — and eager to build dashboards and reporting.
- Hands-on experience with, or strong interest in, marketing automation and AI tools — e.g. chatbot / WhatsApp flows, lead-routing automation, and AI-assisted content (Claude / NotebookLM).
- Excellent organization, project coordination, and attention to detail; data-oriented with solid spreadsheet skills.
- Strong written and verbal communication in Bahasa Indonesia and English.
- Collaborative, proactive, and comfortable with the ambiguity of a greenfield function.
- Exposure to ABM, pipeline / revenue operations, or complex enterprise B2B sales cycles.
- Understanding of SaaS or enterprise operational software.
- Familiarity marketing to operations, IT, and finance buyers in manufacturing, construction, energy, logistics, or financial services.
- Familiarity with the Indonesian enterprise market and its relationship-led buying dynamics.
Don't forget to check our Recruitment FAQ at bit.ly/FAQMekariHiringENG or bit.ly/FAQMekariHiringINA to find the answers to commonly asked questions regarding our recruitment process.
We wish you the best. Hope to see you around soon!
Tentang Posisi Marketing Specialist (Enterprise)
Marketing Specialist (Enterprise) di Mekari adalah peran penuh waktu pada level profesional yang berlokasi di Indonesia. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.
Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.
Tips Melamar Marketing Specialist (Enterprise) di Mekari
Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:
- Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan Marketing Specialist (Enterprise) di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
- Riset singkat tentang Mekari: lihat produk, model bisnis, dan kabar terbaru perusahaan sebelum mengirim lamaran.
- Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi Marketing Specialist (Enterprise), bukan sekadar paragraf umum.
Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.
Estimasi Gaji & Total Kompensasi
Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.
Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi Marketing Specialist (Enterprise).
Persiapan Interview untuk Posisi Marketing Specialist (Enterprise)
Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi Marketing Specialist (Enterprise), pelamar umumnya melewati beberapa tahap berikut:
- Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
- Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
- Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
- Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.
Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.
Waspada Penipuan Rekrutmen
Lowongan ini bersumber dari LinkedIn dan ditampilkan di InfoLoker.id sebagai bagian dari agregasi informasi publik. Sebelum memberikan data sensitif atau membayar biaya apa pun, perhatikan rambu-rambu berikut:
- Perusahaan resmi tidak pernah meminta biaya untuk seleksi, pelatihan, seragam, atau jaminan.
- Verifikasi alamat email rekruter — hindari komunikasi melalui akun pribadi WhatsApp/Telegram bila perusahaan memiliki domain email resmi.
- Cek konsistensi informasi lowongan dengan halaman karir resmi Mekari bila tersedia.
Bila menemukan kejanggalan, laporkan ke [email protected]. Tim kami menindaklanjuti laporan dalam SLA 3×24 jam kerja. Daftar tanda penipuan rekrutmen yang lebih lengkap dapat Anda pelajari di Ciri-ciri Lowongan Kerja Palsu.
Jelajahi Lowongan Serupa
Tidak cocok dengan posisi ini? Jelajahi rekomendasi lowongan lain yang relevan dengan profil pencarian Anda:
Pertanyaan yang Sering Ditanyakan
Bagaimana cara melamar lowongan Marketing Specialist (Enterprise) di Mekari?
Klik tombol "Lamar Sekarang" di halaman ini untuk diarahkan ke halaman resmi sumber lowongan (LinkedIn). Anda dapat mengirim lamaran langsung melalui sistem aplikasi yang disediakan tanpa biaya apa pun.
Berapa kisaran gaji untuk posisi Marketing Specialist (Enterprise)?
Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter Mekari.
Apakah lowongan Marketing Specialist (Enterprise) ini masih dibuka?
Tanggal kedaluwarsa tidak dicantumkan oleh sumber. Disarankan Anda segera mengirim lamaran selagi posisi masih tersedia, atau memverifikasi status posisi pada halaman resmi LinkedIn.
Apakah InfoLoker.id memungut biaya pelamar?
Tidak. InfoLoker.id adalah agregator informasi lowongan kerja yang gratis bagi pelamar. Kami juga tidak meminta biaya pendaftaran. Waspadai pihak mana pun yang meminta biaya atas nama perusahaan.
Informasi lowongan ini diambil dari LinkedIn. InfoLoker.id tidak bertanggung jawab atas kebenaran dan ketersediaan lowongan ini.
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