Marketing Officer

Marketing Officer (Event & Market Activation)

As a key member of the Indonesia marketing team, the Marketing Officer will be pivotal in driving market activation across over 30 cities in Indonesia. This involves strategic planning, organization, and promotion of all Odoo Events. Beyond large-scale city activations, the role includes assisting with brand promotion through organizing webinars and participation in external exhibitions across various markets. The core objective is to deliver successful online and/or offline events, ensuring high attendance, exceptional attendee experiences, and ultimately, maximizing product awareness and lead generation.

Your responsibilities include but not limited to:

• Develop comprehensive event plans for each event to effectively promote the new version of Odoo products.
• Collaborate closely with internal teams, including sales and functional teams, to prepare event presentations, create event rundowns, and develop compelling pitching materials.
• Communicate and coordinate with various stakeholders to align expectations and assign tasks, ensuring timely completion of all event-related activities.
• Work with the marketing team to develop effective event promotion plans, ensuring high event visibility and achieving targeted attendance.
• Manage event page content and setup using the Odoo Event app.
• Create various event-related content, including event invitations, social media posts, and ad copy.
• Collaborate with external parties for venue hiring and materials production.
• Generate reports on event promotion and attendance performance, and use insights to drive continuous improvement in event execution.
• Track and manage event budgets effectively, ensuring timely and accurate budget allocation.
• Organize sponsorships in different trade shows throughout Indonesia, including exploring new expo opportunities, coordinating booth installations with vendors, collaborating with designers on booth design, inviting Odoo resellers to participate, briefing the sales team on event objectives and tasks, managing event materials, and communicating with existing customers and prospects.
• Monitor lead generation performance of expos.

Requirements:

• Minimum 2+ years of marketing experience with a background in business event management
• Fluent in English and Bahasa
• Proactive and self-driven with a go-getter personality.
• Strong problem-solving skills with the ability to identify issues and find effective solutions.
• Detail-oriented with excellent attention to detail.
• Hands-on approach with a growth mindset, and ability to work effectively in a target and deadline-driven environment.
• Strong team player with excellent collaboration and communication skills.

Must Have:

• Bachelor degree or higher in relevant field
• Fluent in Bahasa Indonesia & English
• 2+ years of marketing experience, preferably with a background in business event management
• Proactive and self-driven with a go-getter personality
• Strong problem-solving skills with the ability to identify issues and find effective solutions
• Project Management skills
• Passion for technology and eagerness to learn

Nice to Have:

• Good knowledge of business processes
• Familiarity with ERP or Odoo
• Immediate availability

Values:

• You are able to work in a fast-paced start-up environment with a hands-on attitude
• You are open-minded and can react to change with agility
• You are a quick and autonomous learner
• You have an entrepreneur mindset and are not afraid to take appropriate initiatives
• Willing to contribute to great company culture