Marketing Executive

RESONSIBILITIES:

1. Marketing Campaigns & Promotions

• Execute monthly and seasonal marketing campaigns to drive brand awareness, customer acquisition, lounge visitation, and revenue growth.
• Coordinate promotional mechanics, offers, vouchers, redemption processes, and campaign terms and conditions.
• Liaise with Operations, Commercial, Sales, and external partners to ensure smooth campaign implementation.
• Monitor campaign performance, redemption rates, and customer responses, and recommend improvements.
• Support new product launches, outlet openings, and marketing initiatives across PPG Indonesia.

2. Marketing Collaterals & Brand Management

• Maintain an organised library of approved marketing assets.
• Conduct artwork checks, proofreading, and quality control before production and deployment.
• Ensure all marketing materials comply with PPG's brand guidelines, approved messaging, and local market requirements.
• Liaise with designers, printers, vendors, and regional marketing teams to meet deadlines and budgets.
• Coordinate the development, adaptation, production, and distribution of marketing materials, including posters, standees, brochures, menus, promotional displays, and digital assets.

3. Social Media & Digital Marketing Execution

• Ensure content is locally relevant, culturally appropriate, and consistent with PPG's brand positioning.
• Track reach, engagement, follower growth, traffic, and other relevant performance indicators.
• Support paid social media campaigns, digital promotions, and influencer/KOL collaborations when required.
• Publish content, monitor comments and messages, and coordinate responses with relevant teams.
• Coordinate content creation, copywriting, photography, videography, and short-form video production.
• Execute the monthly social media content calendar across relevant platforms, including Instagram, Facebook, TikTok, and other approved channels.

4. Retail & On-Ground Marketing Activations

• Identify opportunities to improve product visibility, upselling, cross-selling, and customer engagement.
• Work closely with outlet Operations teams to ensure campaigns are implemented according to approved briefs.
• Conduct outlet visits to verify campaign visibility, material placement, and execution quality.
• Manage the deployment of promotional displays, point-of-sale materials, sampling activities, vouchers, and customer engagement initiatives.
• Coordinate marketing activations across airport lounges, airport dining outlets, Aerotel, and other assigned PPG businesses.

5. Media Relations, PR & Influencer Coordination

• Maintain an updated database of media contacts, influencers, and relevant industry stakeholders.
• Compile media coverage, publicity links, screenshots, and campaign clippings for reporting.
• Coordinate influencer and KOL engagements, including briefings, deliverables, content approvals, and reporting.
• Assist with press releases, media pitches, localised brand stories, and PR materials.
• Coordinate media invitations, press materials, photography, interview schedules, and event logistics.
• Support media visits, press events, product launches, interviews, and publicity activities.

6. Marketing Reporting & Performance Tracking

• Provide regular updates and supporting data for regional management reviews and business performance reporting.
• Analyse results against targets and identify areas for improvement.
• Maintain a central marketing calendar and campaign tracker with clear timelines, owners, and deliverables.
• Track marketing budgets, purchase orders, invoices, vendor costs, and campaign utilisation.
• Consolidate campaign results, expenditure, reach, engagement, redemptions, leads, and revenue contributions where measurable.
• Prepare monthly marketing activity reports covering campaigns, promotions, social media, PR, partnerships, and outlet activations.

7. Marketing Operations & Project Coordination

• Manage multiple projects simultaneously and proactively flag delays, risks, or resource requirements.
• Ensure marketing activities comply with company policies, approval processes, and local regulatory requirements.
• Maintain campaign briefs, approval records, timelines, budgets, and post-campaign reports.
• Coordinate with Finance, Procurement, Operations, Commercial, Sales, and regional or headquarters teams.
• Manage day-to-day marketing administration, documentation, quotations, purchase requisitions, and invoice follow-ups.

8. Partnerships & Commercial Marketing Support

• Identify potential local collaboration opportunities to expand PPG's reach and generate incremental business.
• Track partner commitments and ensure agreed marketing benefits are delivered.
• Assist in preparing partnership proposals, presentations, campaign briefs, and post-campaign evaluations.
• Coordinate partner deliverables, promotional assets, voucher distribution, campaign timelines, and reporting.
• Support the execution of joint marketing campaigns with airlines, banks, travel platforms, tourism boards, airport operators, and other partners.

9. Product Marketing & Customer Experience

• Support new outlet openings, service enhancements, and product launches through coordinated marketing plans.
• Identify opportunities to improve the customer journey, promotional messaging, and conversion across online and offline touchpoints.
• Gather feedback from Operations, frontline teams, customers, and campaign participants.
• Coordinate product promotions, menu highlights, seasonal offerings, F&B campaigns, and customer experience initiatives.
• Support the marketing of lounge access, premium lounge experiences, airport dining, hotel stays, and other assigned products.

Requirements

• Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field.
• Approximately 2–4 years of relevant marketing experience, preferably in hospitality, travel, F&B, retail, lifestyle, or consumer brands.
• Strong hands-on experience in campaign execution, social media management, event coordination, and marketing administration.
• Good written and verbal communication skills in Bahasa Indonesia and English.
• Comfortable coordinating with multiple departments, external agencies, suppliers, and commercial partners.
• Proficient in Microsoft PowerPoint, Excel, and reporting tools; familiarity with Canva and social media analytics is an advantage.
• Organised, detail-oriented, proactive, and capable of managing multiple deadlines with minimal supervision.
• Willing to conduct outlet visits and support on-ground marketing activations when required.