Senior Data Analyst - PayLater
LinkedInTraveloka
Detail Lowongan
- Fungsi
- Pemasaran Digital
- Gaji
- Gaji Dirahasiakan
Iklan
Deskripsi Pekerjaan
Overview
The Head of Marketing role will be responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns and innovations. As a Marketing Leader, you will have direct impact in driving brand volume, revenue, share and equity building to scale-up the portfolio in Indonesia. This also includes managing internal cross-functional teams, external creative agencies, partnership with insights & commercialization.
Additionally, this role will also be responsible to manage strong portfolio in the market; driving core brands in the market while continue build opportunities for new segment/imported/premium portfolio presence. You will be expected to have a close pulse on consumer trends, competitive activity, category developments and sales information.
Responsibilities
What you will be responsible for:
What you will need to have:
The Head of Marketing role will be responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns and innovations. As a Marketing Leader, you will have direct impact in driving brand volume, revenue, share and equity building to scale-up the portfolio in Indonesia. This also includes managing internal cross-functional teams, external creative agencies, partnership with insights & commercialization.
Additionally, this role will also be responsible to manage strong portfolio in the market; driving core brands in the market while continue build opportunities for new segment/imported/premium portfolio presence. You will be expected to have a close pulse on consumer trends, competitive activity, category developments and sales information.
Responsibilities
What you will be responsible for:
- Build and deploy a sharp, differentiated and consumer resonant brand architecture (core brands & extensions) with strongly embedding local insights.
- Drive brand Net Revenue and Market Share growth via gold-standard delivery of equity and comms plans
- Lead the management of the brand; developing objectives, strategy, budgets & resources.
- Lead the development & evolution of the brand positioning & communication within global guardrails.
- Lead the execution and development of brand plans including:
- Consumer advertising and promotion ideation, screening, testing
- Build and deliver Annual Operating Plan (AOP)
- Innovation pipeline
- Collaborate with category leader on the communications/branding to ensure:
- Represents accretive programming to individual Brand plans
- Maintains equity guardrails.
- Leverages Brands’ existing assets, where appropriate
- Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content on global brands
- Build strong partnership with commercial team:
- Ensure the right channel mix and campaign plans to optimize target consumer reach
- Create a Roadmap and execute the brand to drive Penetration & Affordability, including pac & price strategy
- Collaborate to create strongly relevant brand activities in trade and consumer
- Ensure On-time In-full launch of new innovations through BPOM Registration, Halal Certification, Packaging Design etc.
- Define, lead and execute brand partnerships & sponsorships with third parties / partners
- Liaise with BU market activation team to bring alive the programs – effective deployment of the marketing plans
- Partner with marketing services team on media properties to amplify brand message and break clutter.
- Partner with insights to build strong consumer, competitors and channel insights; to track brand share performance, brand equity/brand health, product/concept testing and immersion with consumer/market.
- Deliver strong consumer and trade relevant concepts for input into the planning process, aligning stakeholders and working with agency partners across creative, media, R&D and Packaging Teams.
- Partner with commercialization and R&D to develop the winning innovation concepts and flavours.
What you will need to have:
- 10+ years experience and proven track record of Brand management or Brand Marketing
- MBA, BBA, Marketing Major, or any related field of study
- Strong understanding of marketing and brand building
- Proven experience in FMCG business is required (Foods FMCG experience is an advantage)
- Strong collaboration and Project management skills
- Entrepreneural mindset with proven experiences to execute & scale up business opportunities
- Adaptability, Quick and Eager learner
- Great presentation skills
- Strategic thinking and analytical skills
- Strong leadership of projects
- Ability to manage several portfolios
- Having the ability to look at the broader picture
- Management to leading the brand at a strategic level and defining the direction for the future
- Elevate relationships with market teams – from being a great collaborator who provides task based help to a strategic partner who is helping to set the strategic direction for them
Tentang Posisi Head of Marketing
Head of Marketing di PepsiCo adalah peran penuh waktu pada level profesional yang berlokasi di Indonesia. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.
Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.
Tips Melamar Head of Marketing di PepsiCo
Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:
- Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan Head of Marketing di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
- Riset singkat tentang PepsiCo: lihat produk, model bisnis, dan kabar terbaru perusahaan sebelum mengirim lamaran.
- Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi Head of Marketing, bukan sekadar paragraf umum.
Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.
Estimasi Gaji & Total Kompensasi
Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.
Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi Head of Marketing.
Persiapan Interview untuk Posisi Head of Marketing
Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi Head of Marketing, pelamar umumnya melewati beberapa tahap berikut:
- Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
- Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
- Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
- Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.
Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.
Waspada Penipuan Rekrutmen
Lowongan ini bersumber dari LinkedIn dan ditampilkan di InfoLoker.id sebagai bagian dari agregasi informasi publik. Sebelum memberikan data sensitif atau membayar biaya apa pun, perhatikan rambu-rambu berikut:
- Perusahaan resmi tidak pernah meminta biaya untuk seleksi, pelatihan, seragam, atau jaminan.
- Verifikasi alamat email rekruter — hindari komunikasi melalui akun pribadi WhatsApp/Telegram bila perusahaan memiliki domain email resmi.
- Cek konsistensi informasi lowongan dengan halaman karir resmi PepsiCo bila tersedia.
Bila menemukan kejanggalan, laporkan ke [email protected]. Tim kami menindaklanjuti laporan dalam SLA 3×24 jam kerja. Daftar tanda penipuan rekrutmen yang lebih lengkap dapat Anda pelajari di Ciri-ciri Lowongan Kerja Palsu.
Jelajahi Lowongan Serupa
Tidak cocok dengan posisi ini? Jelajahi rekomendasi lowongan lain yang relevan dengan profil pencarian Anda:
Pertanyaan yang Sering Ditanyakan
Bagaimana cara melamar lowongan Head of Marketing di PepsiCo?
Klik tombol "Lamar Sekarang" di halaman ini untuk diarahkan ke halaman resmi sumber lowongan (LinkedIn). Anda dapat mengirim lamaran langsung melalui sistem aplikasi yang disediakan tanpa biaya apa pun.
Berapa kisaran gaji untuk posisi Head of Marketing?
Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter PepsiCo.
Apakah lowongan Head of Marketing ini masih dibuka?
Tanggal kedaluwarsa tidak dicantumkan oleh sumber. Disarankan Anda segera mengirim lamaran selagi posisi masih tersedia, atau memverifikasi status posisi pada halaman resmi LinkedIn.
Apakah InfoLoker.id memungut biaya pelamar?
Tidak. InfoLoker.id adalah agregator informasi lowongan kerja yang gratis bagi pelamar. Kami juga tidak meminta biaya pendaftaran. Waspadai pihak mana pun yang meminta biaya atas nama perusahaan.
Informasi lowongan ini diambil dari LinkedIn. InfoLoker.id tidak bertanggung jawab atas kebenaran dan ketersediaan lowongan ini.
Lowongan Serupa
Iklan